HOW TO REJUVENATE A SMALL BUSINESS AFTER COVID
A “healthy business” is a buzzword that’s being spoken about more and more. Whether you’re a small, medium, or large business it’s important to revisit policies and procedures regularly. Consider this a time of business rejuvenation, especially during a pandemic when changes are everywhere.
While we can’t cure a virus or time travel, here at SA Businesses we can provide advice for the other things. It’s time to rejuvenate your business and give it a fresh paint job!
BELOW ARE A LIST OF IDEAS AND TIPS THAT YOU CAN APPLY TO YOUR BUSINESS, NO MATTER THE INDUSTRY, TO REVITALIZE YOUR COMPANY BOTH IN AND OUT.
MAKE A PLAN
Most businesses already have a business plan in place, but when was the last time you actually looked through it? A business plan helps you track progress and define your business goals. Chances are that your business has changed since you wrote that plan. Read it over and see what can be changed and improved.
If you’re a small or new business, it’s important to be flexible so that you can cope with changes that will absolutely occur along the way.
INVEST IN EMPLOYEES
Successful businesses are filled with a strong and committed team of employees. They share the same values, beliefs, and responsibility within the company.
Bring in employees that are passionate about the business’s overall goal or the industry itself. Create a work environment that provides employees with growth both personally and professionally.
DON’T BE AFRAID OF CHANGE OR FAILURE
If there’s anything that the year 2020 has taught us, it’s that change will happen whether we want it to or not. There is no guarantee in business that your strategy will succeed, which is why you need to acknowledge that changes in strategy and goals are inevitable. Besides not every goal will be achieved immediately, even with all the right tools or plans. So, learn from your mistakes and failures and grow from them (which is solid advice for any situation in life).
ALSO DON’T BE AFRAID OF HITTING REFRESH
Don’t immediately discount or discard an unsuccessful idea or strategy. Keep them in mind for the future.
Is there a way to apply that goal, idea, or strategy to a new version of itself? Worry less about it being an old idea and focus on the possibility of success in the future.
This applies to both yourself and other employees within the company. Invest in strengthening the skills of current employees through education or implementation. Use the tools that you already have within the business, since after all your employees are your best advocates. Every person has a handful of skills they’re passionate about and those who are willing to use their skills to help your business succeed.
An easy way to help employees feel comfortable sharing their skills or ideas is through brainstorming sessions. This can build teams up and bring about new ideas that you may have never thought of. It can jump-start planning how you want to achieve your goals!
This is perhaps the biggest failure or success decider for a company. Modern age technology has provided us with an overwhelming amount of communication tools. Whether it is social media, email, or video calls, there are so many ways to communicate both within the company and to your customers. There is no excuse to have poor communication.
Your customers and your employees want to be heard, and they want to understand. Make sure that everyone knows where you are currently and where you want the business to go in the future. Be honest, sincere, and straightforward. There’s plenty more that could be said about communication within a business, but we’ll save that for a later date.
Here at SA Businesses, we’ve encountered plenty of entrepreneurs and business owners who aren’t willing to protect their company, employees, or future by having proper protection. However, cybersecurity is incredibly important and worth the investment as cybercriminals are nearly everywhere these days. The fact of the matter is if you’re willing to protect your home and personal future, why aren’t you willing to do the same for your business?
MARKET TO WHOM YOU WANT
While you can watch plenty of webinars or read other articles about how to market to your target audience, there is something that often is missed. Many businesses end up with an audience that they didn’t intend to market to, so they spend the rest of their time maintaining those relationships and prospects. It’s important to remember to market to whom you want as a customer regardless of who already is your customer. Do the research and figure out the best strategy to targeting those audiences and grow your book of business.
3 WAYS YOUR COMPANY’S CORE VALUES PROVIDE SUCCESS
VALUE 1: DELIVERING EXCEPTIONAL CUSTOMER EXPERIENCE.
Going above and beyond isn’t just the role of the customer service department, it applies to marketing as well. Create moments for anyone who interacts with your business physically or digitally that spark joy or have them saying “wow!”
VALUE 2: BE THE CHANGE.
Staying in the status quo or abiding by unspoken guidelines within industries is the easiest way to not stand out. Don’t be afraid to be the change that your customers are asking for! Adapt to the marketplace and don’t be afraid to take initiative. Be innovative and embrace change.
VALUE 3: CREATE POSITIVE EMPLOYEE EXPERIENCES.
Just like “wow” moments for prospects, your employees deserve to feel valued and respected. Get your employees excited to come to work and let them know that they can be part of a positive workspace. It’s more than a work/life balance because work is a part of life.
If you need help with kick starting your business please don’t hesitate to contact us.